US … The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. The brand has subsequently apologised to Boyega for the “misstep”. For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Advertisement All rights reserved. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. Published ... Liu Haoran… #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. Advertisement Sign in. Source: 1 2eval(ez_write_tag([[250,250],'dramapanda_com-box-4','ezslot_6',643,'0','0'])); What Jo Malone did was entirely unacceptable! The ad was conceived and directed by the actor based on his own experiences. Atleast be original and come up with something new for the Chinese market. Trouble signing in? Jo Malone, which is owned by New York-based Estée Lauder , apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was "a mistake". But then, Liu Haoran is so handsome. Jo Malone Apologises After John Boyega Is Cut From Chinese Version Of Advert He Created And Directed They've said the decision to reshoot the ad with Chinese actor Liu Haoran was a "misstep". Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. I have to say John Boyega’s ad gave me goosebumps. This is the first time I saw both ad. You have entered an incorrect email address! US … Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. All I said was that we shouldn’t be so quick to jump to conclusions. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. These cookies will be stored in your browser only with your consent. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. A great number of the comments on social media have jumped to accusations of racial discrimination (even one on this site) and theft. Boyega was not informed of the decision, but instead found out after the reshot advert was posted on Twitter. Reset password: Click here. Inform yourself first before opening your mouth. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. Jo Malone … What is wrong with that? As for the one with Liu Haoran’s, it’s a mehhh. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad … … Except anything with John Boyega in it was replaced by the brand with Liu Haoran and any references to his family and friends were also cut. And why shouldn’t I open my mouth if you can open your mouth just to be rude at others? We also use third-party cookies that help us analyze and understand how you use this website. 15 Sep 2020 - 19:37 ... for fragrance company Jo Malone … The whole concept was his and they stole his idea, removed him and plopped a Chinese actor in. Editorial: 0208 222 0503 The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. There is truly something magical, genius, and genuine about it. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? Sign in. The acceleration of e-commerce in 2020 created a huge opportunity for consumers to facilitate their holiday purchases, but now we are in the midst... © Copyright Retail Gazette. @ash and Jo Malone has apologized, means they know they were wrong. Save my name, email, and website in this browser for the next time I comment. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. I just feel that that it is all about money at the end of the day. Just gonna leave this here. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. Sign in to continue. // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. I don’t understand why they felt the need to do it in the first place. Published ... Liu Haoran… Since it filmed in China, John probably had no idea. ADVERTISEMENT. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … John Boyega Unceremoniously Replaced by Liu Haoran in Jo Malone Ad for China. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. This is definitely Jo Malone at fault. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน Stay signed in. We'll assume you're ok with this, but you can opt-out if you wish. ... replaced Boyega with Chinese star Liu Haoran. Password. Meanwhile, the new ad reshot for the Chinese market retained many elements from the original – the eye shot which transitions into the scene where both actors were sat upon a white horse, the bicycles and even down to the warm toned living room walls! On Monday, John Boyega resigned as global ambassador for perfume brand Jo Malone after he was replaced by actor Liu Haoran in the Chinese version of an ad he had both directed and starred in. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. What Happened: Jo Malone London, the Estée Lauder-owned perfume brand, has apologized about replacing Star Wars actor John Boyega, who conceived and directed the brand’s “London Gent” advertisement, with the actor Liu Haoran for the Chinese version of Boyega’s advertisement. Sign in to continue. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. I feel sorry for both guys. Jo Malone has since moved to quickly apologise to John for the offense their massive misstep has taken and has already pulled the ad from the Chinese market. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. The Entertainer offers click-and-collect until Christmas Eve despite Tier 4 restrictions, UK retail CEOs earn among highest multiples of employees’ wages, Games Workshop upgrades profit forecast as lockdowns bolster coffers. They have one of the greatest legal systems in the world and that is through long experience. Advertisement Hide Today’s top stories John Boyega has quit his role as ambassador to Jo Malone after the British cologne company replaced him in an ad for the Chinese market.. And fans globally just feel that that it was racist that they cast liu haoran jo malone ad local,... My personal story– showcasing my hometown, including my friends and featuring family. Inform him first, then, you think he has the six sense whatsoever to know everything to opt-out these. Was based on his own experiences cookies to improve your experience while you navigate through website... Was not informed of the greatest legal systems in the world and that is through experience. 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